We believe that change occurs when informed people— organized through the grassroots — with the support of social institutions— such as schools, churches, nonprofit organizations, and civic clubs — apply pressure to the grasstops — namely, elected officials, regulators, and corporate executives.

Our theory of change depends on a combination of education, collaboration, and advocacy. We educate through public awareness campaigns, storytelling, and civic engagement activities. We collaborate with social institutions through coalition-building, strategic partnerships, workshops, and community leadership. We advocate for change via research, direct and indirect lobbying, legal actions, and rulemaking processes.

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